068. Bob Burg | Success Through Giving: The Go-Giver Way

Key Points

• [00:00 - 06:04] What Makes a Go-Giver
• Bob shares the story behind their book, The Go-Giver
• A Go-Giver takes the focus off of themselves and places it on serving others
• When you prioritize others, they feel good about you, like you, trust you, and want to be in a relationship with you, which leads to business opportunities and referrals
• [06:05 - 20:24] The Go-Giver Advantage: Success in Business and Beyond
• Giving vs. Giving Back: The term 'giving back' comes from a place of scarcity
• If you've delivered valuable products or services that people willingly paid for, then you haven't taken from anyone, and there's no need to give back
• Givers can be naturally born or developed through teaching and experience
• The opposite of a Go-Giver is a Go-Taker, who prioritizes taking without giving in return
• A Go-Giver salesperson actively listens to the customer's needs, wants, desires, challenges, fears, and hopes
• Go-Givers are more likely to achieve success because they gain trust by putting others' interests above their own
• [20:25 - 30:26] Practical Ways to Become a Go-Giver Now
• Keep the focus on the other person in conversations; make it about them
• Asking simple and non-invasive questions, such as how they got started in their profession, can be a great starting point
• Become a connector by helping individuals meet each other; this costs nothing and adds tremendous value
• Giving and receiving are not opposites but two sides of the same coin, but giving should always come first
• When you create an environment where people feel valued, you build influence
• [30:27 - 37:46] The Joy of Giving
• Bob recognizes the impact of our actions on others, even when we may not be aware of it
• Money can open doors to happiness, but it's not the key to being happy